Overview / How your branded app is published

How your company's branded (white-label) app gets published under your business on the App Store and Google Play — who does what, costs, and timeline.

Your business gets its own branded app — sometimes called a white-label app — on the App Store and Google Play, published under your business. OpenCourt builds, submits, and maintains it, but Apple and Google require the developer accounts to belong to the business that owns the app, so a few setup steps are yours. This page explains how the pieces fit together and who does what.

Apple's and Google's rules require an app to be published by the business behind it, not by a software vendor. That's why the accounts are in your name and you stay the legal owner — OpenCourt operates them for you as an invited admin.

What you do vs what OpenCourt does

Step

You (the company)

OpenCourt

Create the Apple & Google developer accounts

Yes — one time, we guide you

—

Pass identity and business verification (D-U-N-S, photo ID, Apple's call)

Yes

—

Pay the store fees (Apple $99/yr, Google $25 once)

Yes

—

Invite OpenCourt as admin and switch on automated publishing

Yes — a couple of clicks

—

Design, build, and brand the app

—

Yes

Submit to both stores and handle review

—

Yes

Ship updates and fixes

—

Yes

Keep the accounts in good standing (renewal card, new agreements)

Yes

We flag what we see

Why the accounts have to be yours

Both stores tie an app to the legal business that provides it — verified by your registered entity name, a D-U-N-S number, and a government photo ID of an authorized person. A software vendor can't stand in for that. The upside: your company is the named developer (the "seller") on both stores, your branding is fully yours, and the app stays with you.

What it costs

  • Apple: $99 per year, paid with your card.

  • Google: $25 one time, paid with your card.

  • No payout bank or tax forms — because payments in your app run through OpenCourt and Stripe, not the stores' in-app billing.

Registered nonprofit? Apple may waive its annual fee.

How long it takes

The long pole is the D-U-N-S number (the free business ID both stores require). If your company already has one, setup runs in a few days per store. If you need to request one, allow about a week through Apple’s lookup tool (up to 5 business days, plus 2 to sync) — or up to a month if requested directly from Dun & Bradstreet. Learn more about getting your D-U-N-S number here.

Set up your accounts

Use the two setup guides in this section to create your accounts and invite OpenCourt:

Once you're set up, see Common Questions (FAQ) for the two things that can take an app offline and how to prevent them.