Set up Google Ads conversion tracking

Connect your Google Ads account so OpenCourt reports real sales as offline conversions Google can optimize toward.

Connect your Google Ads account so OpenCourt reports your real sales — memberships, court bookings, events, store orders — back to Google Ads, letting Google optimize your campaigns toward customers who actually pay. About 15 minutes.

Ad and Conversion Tracking is in public beta. To turn it on for your club, email support@getopencourt.com or your OpenCourt customer success manager.

OpenCourt uploads sales as offline click conversions (server-side), matched by the Google click id (gclid) captured when the customer arrived from a Google ad. You'll connect your account and tell OpenCourt which conversion action to credit for each order type.

What you'll need

  • A Google Ads account and its 10-digit account ID (shown in the top corner of Google Ads)

  • Permission to create conversion actions in that account

  • OpenCourt admin access for your club

This splits cleanly with a marketing agency: they create the conversion actions in Google Ads and click Connect Google Ads to authorize the upload; you (or they, with OpenCourt admin access) paste the resource names into OpenCourt.

Steps

  1. In Google Ads, create the conversion actions you want to track. Create at minimum one general conversion action, and optionally one per sale type (memberships, court bookings, events, store). Create them as Import / offline conversions — not website-tag conversions — because OpenCourt uploads them server-side.

  2. Find each conversion action's resource name. It has the form customers/<account-id>/conversionActions/<id>, for example customers/1234567890/conversionActions/456. Note it down for each action you created. (If you can't locate the resource name, your marketing agency or Google Ads support can provide it.)

  3. Enter your account IDs in OpenCourt. Go to Admin → Settings → Ad and Conversion Tracking and open the Google Ads card. Enter your Google Ads account ID — the 10-digit number, with no dashes. If a manager (MCC) account runs your ads, also fill in the Agency / manager account ID; otherwise leave it blank.

  4. Click Connect Google Ads. Sign in with a Google account that has access to your Google Ads account. This grants OpenCourt permission to upload conversions.

  5. Map conversion actions to order types. In Conversion actions by order type, paste the resource name from step 2 next to each order type you want to track — membership, membership_renewal, court, event, coach_lesson, store, gift_card. Fill the default row as the catch-all for any type without its own mapping. Save.

The first time you turn on any tracking provider, OpenCourt shows a data-sharing disclosure. Review and accept it to continue.

Google Ads matches conversions using the Google click id (gclid) from the ad click. Only sales from customers who arrived via a Google ad get credited — sales from other channels won't appear in Google Ads, and that's expected.

Verify it's working

Run through Send a test event to confirm conversions reach Google Ads. Uploaded conversions can take some time to appear in Google Ads reporting.