Set up Google Analytics 4 conversion tracking

Connect your GA4 property so OpenCourt sends page views, checkouts, and purchases to Google Analytics.

Connect your Google Analytics 4 property to OpenCourt so your club's page views, checkouts, and purchases show up in your GA4 reports. About 5 minutes.

Ad and Conversion Tracking is in public beta. To turn it on for your club, email support@getopencourt.com or your OpenCourt customer success manager.

Once you save your Measurement ID, OpenCourt automatically fires GA4 page_view, begin_checkout, and purchase events (with items) from your club's pages using Google's gtag.js. Everything runs in the browser — there's no server key or API setup.

What you'll need

  • A Google Analytics 4 property with a web data stream

  • OpenCourt admin access for your club

Working with a marketing agency? They can grab the Measurement ID from your GA4 property and hand it to you (or anyone with OpenCourt admin access) to paste into OpenCourt — that's the whole setup.

Steps

  1. Copy your Measurement ID from Google Analytics. In GA4, go to Admin → Data Streams, open your web stream, and copy the Measurement ID — it looks like G-XXXXXXXXXX.

  2. Paste it into OpenCourt. Go to Admin → Settings → Ad and Conversion Tracking, find the Google Analytics 4 card, paste the ID into Measurement ID, and save.

The first time you turn on any tracking provider, OpenCourt shows a data-sharing disclosure. Review and accept it to continue.

Verify it's working

Open your club's page in a browser, then check GA4 → Reports → Realtime (or DebugView). You should see a page_view within a minute or two. Make a test purchase and you should see a purchase event too.

For a full test walkthrough, see Send a test event.